Your Social Strategy May Lack Key Elements for Increasing Conversions
More WebProNews Videos As a business, it’s great to get out there and engage with customers. It’s great to use a variety of social media channels to open up communication and spread your marketing...
View ArticleGood, Creative Marketing Creates Tension and Takes Risks
Good, creative marketing can be simplified into "four E’s": engage, educate, excite, and evangelize. That’s how former Kodak Chief Marketing Officer Jeff Hayzlett presents it anyhow. Obviously, each...
View ArticleCommon Mistakes in Enterprise Pay Per Click
In another article we looked at large scale SEO with Bill Hunt. We also sat down with Eric Enge of Stone Temple Consulting at PubCon, who talked about enterprise PPC. "There’s some things that change...
View ArticleClicks But No Conversions? It's the Landing Page Every Time.
Are you putting enough thought into your landing pages? If not, it’s probably the main reason your conversions, or more importantly your revenue, aren’t higher. At PubCon in Las Vegas, WebProNews...
View ArticleIs a Shake-Up Brewing in the Search Market?
More WebProNews Videos Google has been dominating the search market for years. Simply put, if you ask most people to search for something on the web, their first instinct is to go to Google. More and...
View ArticleShould Gmail Be Worried About Facebook?
You’ve no doubt heard or read about Facebook’s new messaging announcement this week. If not, the company announced a new messaging system to combine email, SMS, IM, Chat, and other forms of online...
View ArticleSort Google Results By Reading Level
A Google Web Search product manager announced a new Google search filter for reading level on the Google Web Search Help Forum. "Sometimes you may want to limit your search results to a specific...
View ArticleLatest Firefox Beta Available for Testing
Mozilla announced today that the next major version of Firefox is ready for testing. That would be Firefox 4 beta, and Mozilla says it includes faster start-up time and bookmarking, and that it caters...
View ArticleDuckDuckGo Follows Content Farm Banning With Promoting wikiHow Content
Today, DuckDuckGo has started "hard wiring" wikiHow as the first result on its search engine results pages for how-to queries. wikiHow founder Jack Herrick (who also ran eHow before selling to Demand...
View ArticleVerizon iPhone 4 Gets Called Out By Consumer Reports
Consumer Reports blasted the iPhone 4 when it first came out for AT&T, citing reception problems. You may recall Apple’s "antennagate" scandal, where it gave away free bumpers to make up for the...
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